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privacy policy

This privacy policy informs you about the processing of personal data in connection with küchenwohntrends (hereinafter the "Online Platform") and your account (hereinafter the "Account").

The Online Platform is subject to Swiss data protection law and to any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law ensures an adequate level of data protection.

1. Contact address

Responsibility:

trendfairs GmbH
Gebhardtstraße 41
90762 Fürth 
Germany

info@trendfairs.de

2. Processing of personal data

2.1 Terms
Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing covers any handling of personal data, irrespective of the means and procedures used, in particular the retention, disclosure, procurement, collection, erasure, storage, modification, destruction and use of personal data.

2.2 Legal bases
We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the Ordinance to the Federal Act on Data Protection (OFADP).

Where and to the extent that the General Data Protection Regulation (GDPR) applies, we process personal data on the basis of at least one of the following legal bases:

  • Art. 6(1)(b) GDPR for the processing of personal data necessary for the performance of a contract with the data subject and for taking pre-contractual measures.

  • Art. 6(1)(f) GDPR for the processing of personal data necessary to safeguard our legitimate interests or those of third parties, unless the fundamental freedoms, fundamental rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to provide the digital platform permanently, in a user-friendly, secure and reliable manner and to advertise it where necessary, information security and protection against misuse and unauthorised use, the enforcement of our own legal claims and compliance with Swiss law.

  • Art. 6(1)(c) GDPR for the processing of personal data necessary for compliance with a legal obligation to which we are subject under any applicable law of member states of the European Economic Area (EEA).

  • Art. 6(1)(e) GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest.

  • Art. 6(1)(a) GDPR for the processing of personal data with the consent of the data subject.

  • Art. 6(1)(d) GDPR for the processing of personal data necessary to protect the vital interests of the data subject or of another natural person.

2.3 Nature, scope and purpose
We process the personal data that is necessary to be able to provide the digital platform permanently, in a user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, content data, meta or marginal data as well as usage data, location data, contract data and payment data. Personal data whose processing is necessary is marked accordingly. We publish information about the functions available in connection with the digital platform in an appropriate form. These may include, in particular, functions for creating an account and publishing a networking profile, contact and networking functions and personalised news.

We may use AI to enrich users' profile details in order to provide suitable recommendations and to help classify contacts. The legal basis is our legitimate interest (Art. 6(1)(f) GDPR) in a relevant and user-friendly platform. The details generated are automated assessments, are partly based on assumptions and may be incomplete or inaccurate; no solely automated decision with legal effect is associated with them.

We process personal data for the period required for the respective purpose or purposes or by law. Personal data whose processing is no longer required is anonymised or erased. Accounts are retained for up to 180 days from the time we become aware that the email address used no longer works.

As a rule, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example for the performance of a contract with the data subject and for corresponding pre-contractual measures, to safeguard our overriding legitimate interests, because the processing is evident from the circumstances or following prior information.

In this context, we process in particular information that a data subject voluntarily provides to us when contacting us – for example by letter, email, contact form, social media or telephone – or when creating an account and a networking profile. We may store such information, for example, in an address book, in a customer relationship management system (CRM system) or with comparable tools. If you transmit personal data about third parties to us, you are obliged to ensure data protection vis-à-vis such third parties and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect when providing the digital platform, if and to the extent that such processing is permitted for legal reasons. 

2.4 Processing of personal data by third parties
We may have personal data processed by third parties, in particular processors, or process it jointly with third parties or with the help of third parties, or transmit it to third parties. Such third parties are, in particular, providers whose services we use. We also ensure an adequate level of data protection with such third parties.

As a rule, such third parties are located in Switzerland and in the European Economic Area (EEA), including the European Union (EU) and the Principality of Liechtenstein. However, such third parties may also be located in other countries on Earth and elsewhere in the universe, provided that their data protection law ensures an adequate level of data protection according to the assessment of the Federal Data Protection and Information Commissioner (FDPIC) and – where and to the extent that the General Data Protection Regulation (GDPR) applies – according to the assessment of the European Commission, or if an adequate level of data protection is ensured for other reasons, for example by a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or by a corresponding certification. For third parties in the United States of America (USA), certification under the EU-US Data Privacy Framework (DPF) can ensure an adequate level of data protection. Exceptionally, such a third party may be located in a country without an adequate level of data protection, provided that the requirements of data protection law, such as the express consent of the data subject, are met. 

3. Rights of data subjects

Data subjects whose personal data we process have the rights set out in Swiss data protection law. These include the right to information and the right to rectification, erasure or blocking of the personal data processed.

Where and to the extent that the General Data Protection Regulation (GDPR) applies, data subjects whose personal data we process may, free of charge, request confirmation as to whether we process their personal data and, if so, information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability and have their personal data rectified, erased ("right to be forgotten"), blocked or completed.

Where and to the extent that the GDPR applies, data subjects whose personal data we process may revoke any consent given at any time with effect for the future and may object to the processing of their personal data at any time.

Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. Data security

We take adequate and appropriate technical and organisational measures to ensure data protection and, in particular, data security. Our employees are obliged to treat personal data confidentially and receive regular training on data protection, including data security. However, despite such measures, the processing of personal data on the internet may always have security gaps. We therefore cannot guarantee absolute data security.

Access to the digital platform is via transport encryption (SSL / TLS with HTTPS).

Like, in principle, any use of the internet, access to the digital platform is subject to untargeted and suspicion-independent mass surveillance and other surveillance by security authorities in Switzerland, in the European Union (EU), in the United States of America (USA) and in other countries. We cannot exert any direct influence on the corresponding processing of personal data by intelligence services, police authorities and other security authorities.

5. Use

5.1 Cookies
We may use cookies for our website. Cookies – including those of third parties whose services we use (third-party cookies) – are data in text form that are stored in your browser. Cookies cannot run programs or transmit malware such as Trojans and viruses.

When you visit our website, cookies may be stored in your browser temporarily as "session cookies" or for a certain period as so-called permanent cookies. "Session cookies" are deleted automatically when you close your browser. Permanent cookies make it possible, in particular, to recognise your browser on your next visit to our website and thus, for example, to measure the reach of our website. However, permanent cookies may also be used for online marketing, for example.

You can deactivate and delete cookies in whole or in part in your browser settings at any time. Without cookies, the digital platform may no longer be available in full. Where and to the extent necessary, we actively ask for your express consent to the use of cookies.

For cookies used for performance and reach measurement or for advertising, a general objection ("opt-out") is possible for numerous services via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

5.2 Server log files
For each access to our website, we may record the following information, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, the individual page of our website accessed including the amount of data transferred, and the web page last accessed in the same browser window (referer or referrer).

We store such information, which may also constitute personal data, in server log files. The information is necessary to be able to provide the digital platform permanently, in a user-friendly and reliable manner and to ensure data security and thus, in particular, the protection of personal data – also by third parties or with the help of third parties. As a rule, we use such information in aggregated, anonymised or pseudonymised form and, in particular, for performance and reach measurement.

5.3 Tracking pixels
We may use tracking pixels on our website. Tracking pixels are also referred to as web beacons. Tracking pixels – including those of third parties whose services we use – are small images that are retrieved automatically when you visit our website. Tracking pixels can be used to record the same information as in server log files.

6. Notifications and communications

We may send notifications and communications such as newsletters by email and via other communication channels such as instant messaging.

6.1 Performance and reach measurement
Notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links were clicked (performance measurement). Such web links and tracking pixels may also record the use of notifications and communications on a personal basis. We need this statistical recording of usage for performance and reach measurement in order to be able to offer notifications and communications effectively and in a user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.

6.2 Consent and objection
As a rule, you must expressly consent to the use of your email address and your other contact addresses, unless such use is permitted for other legal reasons. For any consent to receive emails, we use "double opt-in", which means that you receive an email with a web link that you must click to confirm, so that no misuse by unauthorised third parties can occur. We may log such consents, including the Internet Protocol (IP) address and the date and time, for reasons of proof and security.

As a rule, you can unsubscribe from notifications and communications such as newsletters at any time. This does not apply to notifications and communications that are strictly necessary for the digital platform. By unsubscribing, you can in particular object to the statistical recording of usage, among other things for performance and reach measurement.

6.3 Service providers for notifications and communications
We may have notifications and communications sent by service providers or send them with the help of service providers. We also ensure an adequate level of data protection with such service providers.

7. Social media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to provide information about the digital platform. In doing so, personal data may also be processed outside Switzerland and the European Economic Area (EEA), including the European Union (EU) and the Principality of Liechtenstein.

The general terms and conditions (GTC), privacy policies and other provisions of the individual operators of such online platforms also apply in each case. These provisions provide information, in particular, about the rights of data subjects, which include, in particular, the right to information.

For our social media presence on Facebook, we are, where and to the extent that the GDPR applies, jointly responsible with Facebook for the so-called Page Insights. Page Insights provide information on how visitors interact with our Facebook presence. We use Page Insights to be able to provide our social media presence on Facebook effectively and in a user-friendly manner. Facebook has published information on Page Insights data and a Page Insights controller addendum.

8. Third-party services

We may use third-party services in order to provide the digital platform permanently, in a user-friendly, secure and reliable manner. Such services also serve to embed content such as fonts and videos in the digital platform. Such services – for example database, email, hosting and storage services, services for spam protection and otherwise ensuring data security, and payment services – require your Internet Protocol (IP) address, as such services could not otherwise transmit the corresponding content. Such services may be located outside Switzerland and the European Economic Area (EEA), including the European Union (EU) and the Principality of Liechtenstein, provided that an adequate level of data protection is ensured.

For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with the digital platform and from other sources in aggregated, anonymised or pseudonymised form – among other things with cookies, log files and tracking pixels. Such data is not used to reach data subjects directly in connection with the digital platform.

9. Final provisions

We may amend and supplement this privacy policy at any time. We will inform you of such amendments and supplements in an appropriate form, in particular by publishing the current privacy policy on our website.